Email & WhatsApp Marketing · Campaigns, Automations & Inbox · Built for MSMEs

Run Every Email and WhatsApp Campaign From One Place.

MSMEBOT AUTOMATED MARKETING SYSTEM is an email and WhatsApp marketing platform: contacts, segments, templates, one-off campaigns, trigger-based automations, a shared WhatsApp inbox and a prepaid wallet, with each company fully isolated and A/B testing and delivery reporting built in.

₹59,999/year · Billed annually, plus GST.

Email and official WhatsApp campaigns with approved templates, A/B testing and scheduling
Trigger-based automations: welcome series, birthdays, keyword auto-replies, follow-ups
Contacts, segments, tags, custom fields and CSV/Excel import up to 5,00,000 rows
Shared WhatsApp Inbox, hosted lead-capture forms, short links & QR, and full reports

The problem

Your marketing is scattered across inboxes, phones and spreadsheets.

Email goes out from one tool, WhatsApp from someone's phone, and your contact list lives in a spreadsheet nobody fully trusts. There's no reliable record of who consented, who opened, who replied, or what a campaign actually cost. Follow-ups depend on someone remembering.

MSMEBOT AUTOMATED MARKETING SYSTEM puts contacts, consent, campaigns, automations and reporting in one place, so every message is tracked, every opt-out is honoured, and every rupee of sending is accounted for.

Inside the product

What MSMEBOT AUTOMATED MARKETING SYSTEM actually does

Contacts & Audiences

  • Contacts: Add, search, tag, import and export contacts; each has a full history of consent, campaigns and activity.
  • Segments: Build dynamic audiences from rules (e.g. City is Mumbai AND opened an email in the last 30 days) that update themselves, or save static lists.
  • Tags & custom fields: Label contacts and store extra data (Text, Number, Date, Dropdown, Yes/No) for use in segments and personalisation.
  • Duplicate detection: Decide what counts as a duplicate, globally or per field or tag, across manual adds, imports, forms and the API.
  • Import: Upload CSV or Excel files up to 25 MB and 5,00,000 rows in the background, with a downloadable report of failed rows.
  • Forms: Build hosted or embeddable lead-capture forms that create contacts, record consent and start automations.

Campaigns

  • Two channels: Send one-off campaigns over Email or official WhatsApp on the WhatsApp Business Platform (Meta Cloud API), using approved templates.
  • Four-step wizard: Details, audience, content, then review & send, with Save draft at any step and a test send before you go live.
  • A/B testing: Test up to three versions on part of your audience; the winner by open, click, reply or read rate sends to everyone automatically.
  • Scheduling: Send now or schedule a date and time in your company's time zone.
  • Audience targeting: Send to all subscribed contacts, a segment, specific tags, or a one-off uploaded list, with tag exclusions and a live cost estimate.

Automations & Holidays

  • Trigger-based flows: Start a journey on contact added, tag added, WhatsApp message, email open or click, a date (birthday/anniversary), form submission, field change, another flow ending, or manually.
  • Steps & logic: Send WhatsApp or email, wait up to 365 days, branch on if/else, add or remove tags, update fields, notify your team, or post to a webhook.
  • Ready-made recipes: Welcome series, keyword auto-reply, birthday and anniversary wishes, and new-lead follow-up, or build a flow from scratch.
  • Holidays & days off: Define holidays and weekly days off so automations hold a message to the next working day instead of sending on a day off.

WhatsApp Inbox & Templates

  • Shared inbox: Read and reply to WhatsApp conversations in one place, grouped into Open, Done and Archived, with the 24-hour reply window shown.
  • Email templates: Drag-and-drop, simple-letter or raw-HTML editors, with reusable banners, a media library and version history.
  • WhatsApp templates: Create and sync approved official templates (standard, carousel, limited-time offer, catalog) in many Indian languages.
  • Personalisation: Insert variables like {{first_name}} with fallbacks, and show a block only to contacts matching a tag or field.

Channels & Deliverability

  • Email senders: Send from your own domain with MSMEBOT Email (DNS-verified), your own SMTP mailbox, or an existing Amazon SES account.
  • WhatsApp numbers: Connect an official number on the WhatsApp Business Platform (Meta Cloud API), directly or via a provider, and send with approved templates.
  • Embedded Signup: Connect your own WhatsApp Business account in two minutes with Meta's Embedded Signup — no API keys needed.
  • Consent & suppression: Only subscribed contacts are messaged; unsubscribes, bounces, STOP replies and spam complaints go to a permanent suppression list.
  • Health monitoring: Track daily sending limits, bounce and spam rates and WhatsApp quality rating, with automatic pausing if a limit is crossed.

Links, Reports & Analytics

  • Short links & QR: Create trackable short links and QR codes with click, device and source stats.
  • Campaign reports: Per-campaign delivery, opens, clicks, replies, reads, bounces, unsubscribes, cost and A/B results, exportable to PDF.
  • Cross-campaign reports: Company-wide results for any date range, a side-by-side comparison of up to five campaigns, and your most engaged contacts.
  • Dashboard & notifications: Contacts, sending volume, engagement, spend and upcoming campaigns at a glance, with alerts for sends, imports, low wallet and more.

Integrations

Connected to the tools your customers already use

Meta WhatsApp Business API

Connect an official number via Meta Cloud API, directly or through a provider, for template messaging and two-way replies.

SMTP & Amazon SES

Send from Google Workspace, Zoho, Microsoft 365, Brevo or an existing SES account using your own mailbox and limits.

Razorpay

Recharge your marketing wallet online by UPI, card or net banking, with GST and fees shown before you pay.

Google Drive

Schedule automatic daily or weekly backups of contacts, campaigns, templates and consent records.

REST API & webhooks

Connect your website, ERP or CRM to read and update contacts, trigger flows, and receive events like form submissions and unsubscribes.

Audience

Designed for every role

Marketing / GrowthPlan, build and send email and WhatsApp campaigns, run A/B tests, and set up automations that follow up without manual work.
Sales TeamCapture website leads through forms, greet them automatically, and reply to WhatsApp conversations from a shared inbox within the 24-hour window.
Business OwnerSee sending volume, engagement, spend and your most engaged contacts on one dashboard, with a prepaid wallet so sending costs never surprise you.
Admin / ITControl who can do what with roles and permissions, enforce 2FA, set data retention, export consent records, and connect other software via API keys and webhooks.
Anything else?Create a custom role with its own permission set if the standard roles don't match how your team is structured.

FAQ

Frequently asked questions

Do I need my own WhatsApp number to send WhatsApp campaigns?+

Yes. WhatsApp campaigns are sent from your own number on the official WhatsApp Business Platform (Meta Cloud API), connected directly or through a provider, using approved templates. Email campaigns need only a verified sending domain or your own SMTP mailbox.

How does billing work?+

The platform subscription is ₹59,999 + GST per year. Sending itself is prepaid from a Marketing wallet, and each email or WhatsApp message is charged at your plan's rate; the wallet can never go below zero, so you are never billed for more than you load.

How do you handle consent and unsubscribes?+

Only contacts who gave consent are messaged. Every marketing email carries an unsubscribe link, WhatsApp contacts who reply STOP are opted out, and all unsubscribes, bounces and spam complaints go to a permanent suppression list that is never messaged again, even if re-imported.

Can I move my existing contact list in?+

Yes. Import CSV or Excel files up to 25 MB and 5,00,000 rows in the background, map your columns, set consent, and download a report of any rows that need fixing. Each company's data is fully isolated from every other company's.

Can non-technical staff build campaigns and automations?+

Yes. Emails use a drag-and-drop builder, automations start from ready-made recipes like welcome series and birthday wishes, and forms are built by dragging fields. Roles and permissions let you decide who can prepare a campaign versus who can actually send it.

One platform

Marketing is just one system on the platform.

Pair MSMEBOT AUTOMATED MARKETING SYSTEM with MSMEBOT CRM so captured leads flow straight into your sales pipeline, and with MSMEBOT SUPPORT so every customer conversation sits against one company record.

See how MSMEBOT AUTOMATED MARKETING SYSTEM can run your campaigns.

Request a free demo, or reach us directly on WhatsApp: no pressure, just a straight look at how it fits your team.